BITE

The challenge was developing a campaign that was both immersive and scalable while targeting a digitally native audience with short attention spans. The campaign needed to stand out in public spaces without feeling invasive, and integrate digital clues with physical interaction in a way that felt fun, not forced. 

The campaign centers around BiteQuest, an in-app AR scavenger hunt where players solve entertainment-themed clues to unlock rewards. Branded “Nom Bite Boxes” serve as physical checkpoints with prizes like headphones and merch. Subway posters, digital kiosks, and QR codes drive participation, while puzzle-style gameplay connects to shows, movies, and music. Players share their journey with a branded hashtag, fueling social buzz. Bite’s friendly logo, soft colors, and playful type tie the experience together across all platforms