The goal of this campaign was to raise awareness and encourage donations for The Food Trust by creating a consistent and emotionally resonant visual presence across multiple platforms. The campaign needed to communicate the nonprofit’s mission of providing equitable access to healthy food, while also engaging both online and in-person audiences.

To unify the campaign, the tagline “Feed Hope. Feed Health. Feed Communities.” was used across all assets, supported by hand-lettered typography and photography that showcased real people and fresh food. Each piece—from Instagram posts and a Facebook banner to bus shelter ads and a fruit themed guerrilla playground—was tailored to its platform while maintaining a cohesive look and message. Key calls to action were supported by QR codes and donation links for accessibility and follow-through.