The original campaign’s intent—to break free from tradition and assert Jaguar as a design-forward electric luxury brand—was powerful, but its delivery felt inconsistent and visually underwhelming. This campaign was reimagined with a modern, minimalist aesthetic, focusing on bold color palettes, clean typography, and refined photography. New copy emphasized subtle strength and precision craftsmanship. This refreshed approach repositioned Jaguar as a sleek, future-forward brand while honoring its iconic elegance.